The Russet Cup will have seating for 40 patrons.
The Russet Cup will be formed as an S-Corporation wholly owned by Mr. Following graduation, Jones secured a business development position for regional restaurant chain, which provided additional first-hand exposure to the food and beverage industry-especially the steps involved in establishing new locations. In college, Jones worked in a campus coffeehouse for four years, eventually rising to the position of assistant manager. In addition to being an avid coffee drinker himself, this job allowed him to learn about the business first-hand. During high school he worked as a waiter in a local hospital coffee shop that purchased its beans from a local roaster. Jones a graduate of Kansas State University has an undergraduate degree in business administration.
The Russet Cup will be owned 100% by Owen Jones. The café will be open for business Monday – Thursday 7-10, Fridays and Saturdays 7-11 and closed Sundays. The café will be owned and operated by Owen Jones, a veteran restaunteur with several years experience running and managing chain restaurants. All pastries will be supplied daily by a local bakery. The simple pastry offerings may vary with seasonality but the primary line will be muffins, breads, cookies, scones, and rolls. The café will serve gourmet coffees, espresso and drip coffee, lattes, and smoothies. Located in the Kansas City area, the cozy café will be located in the newly completed Market Square Plaza. The Russet Cup will be a coffee house / café located in the Overland Park, Kansas. Hire Quality Baristas – Pay employees rates similar to the larger chains with opportunities for long term careers and opportunities for advancement with long term plans to open a second facilityĬonvert Customers to Connoisseurs – Only 40% of the nations coffee drinkers consume premium ground and whole bean coffee – this will aid in continued growth 2.0 Company Description Great Products – providing exemplary products at market prices – will make customers want to return again and again The Russet Cup stands out from the competition. The café will work with its employees to build strong businesses and a secure future. The Russet Cup rewards excellence and cherishes loyalty. These core beliefs start with their commitment to their products and their employees. The Russet Cup is committed to values such as excellence, passion, quality, integrity and leadership which allow them to navigate challenges and provide for future opportunities. The Russet Cup is committed to its products and employees which they believe is the recipe for market success. To increase revenues $36,000 or 5% in Year 2 and by $73,000 or 10% by Year 3Īchieve a profit margin of 5.2% in Year 2 and 6.90% by Year 3īe the Café of Choice in the Overland Park area and recipient of the Best Coffeehouse Award 1.2 Mission Statement The primary objectives of the business plan for Russet Cup are below: In turn the baristas will be trained to cross-sell, and sell the higher margin products. The cafe will hand select baristas and offer salaries comparable to the chains. Because of its small size, the café can enjoy larger margins in the form of lower overhead. In order to achieve these goals, the café will offer some the area’s finest gourmet beans from local distributors. With a total local market of $54 million, this is a tremendous opportunity! The keys to success will be the ability to offer quality gourmet coffees, take advantage of its small size, and reliance on an outstanding barista staff. The Russet Cup measures its financial success in terms of increased market share and in earnings. The café is reminiscent of times gone by – yet is cutting edge technologically with WIFI and state of the art espresso machines. The café is well appointed with overstuffed leather chairs and sofas in a library like setting. There are no televisions in the café, the background music is subtle and work from local artists will hang on the walls. The Russet Cup is the alternative to fast food/commercial/coffee shops and offers a much calmer, civilized gourmet coffee experience. The Russet Cup, aptly named for the aromatic brown liquid that will fill the cup, fills the void of original cafes in the market area, stands out from its corporate peers with their fast food concepts and fast services. The anchor tenant, the Price Chopper grocery store, has already taken occupancy and the excellent location brings more than 10,000 shoppers weekly. The 1,500 square foot café will be located in the newly constructed Market Square Plaza located on the northeast corner of 135th Street and Mission Street. The Russet Cup will be a one of a kind coffee house / café located in Overland Park, Kansas. 5.0 Marketing Strategy and Implementation.
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